Website Design Johannesburg

As a leading website design company in Johannesburg, we understand that a good website design will not only command high quality network of clients, but also provides the much needed visibility for your business. Having a good website design requires a few important considerations such as your Hosting and Domain Registration, Layout, Content, Search Engine Optimization, Analytical tools, and Security features. There are other tools that can be added on depending on the specifics of your website, but these few tools should get you going.

Website Design: Hosting and Domain Registration

Taking the first step in designing your website requires that you get a good company that can host your website and domain. There are a lot of hosting companies out there that can provide you with that services, however you need to do your own research and compare features and prices. You can decide what domain name you want for example there are .co.za , .org, .com and many more depending on the scope of your business.

Website Design Layout

The layout of your website will determine if the visitors will stay on your website or just move away. This is called the bounce rate. If your bounce rate is high (usually in percentages), it literally means that visitors to your website are not spending as much time on your website. One of they many reasons of a high bounce rate is because of the layout of your website. In today’s digital age, more people are using search engines to look for items, and they do so using cell phones. If your website is not well optimized in terms of layout and structure, they will get bored and move on to another website. If visitors to your website cannot navigate easily from page to page using their phones, they will probably move on.

Good Website Content

A good website should have good content that communicates what the brand is all about. When a potential client visits a search engine such as google, he/she is looking for something obviously and search engines go through a list of indexed pages to provide the most relevant web page to display. This is where content becomes important. If you are hoping to attract clients to your web page, the relevance of your content is critical. What are your potential clients looking for on search engines and how is your content providing them with relevant answers? Just note that before search engines can rank your website on the first page of a major search engines, one of the key considerations is the relevance of your content to the user’s search query.

Search Engine Optimization (SEO)

Optimizing your website is highly recommended to drive organic traffic and ranking on major search engines. SEO is an integral part of website design especially for business owners. Compared to paid advertising SEM (Search Engine Marketing); SEO is a free optimizing tool that helps you optimize your website’s content in such a way that search engines can easily rank your website using specific strategies.

Website Analytical Tools

Website analytical tools are used for strategy and decision making purposes in addition to tracking the behavior of the visitors to your website. There are a number of analytical tools out there, but the common ones are google analytics and google search console. These tools are very helpful in terms of providing you with a overview of your website’s performance. For instance, if you are running an online shop, these tools can provide you with real-time data about the products that have more clicks, how clients behave when they get to your website, which location they are from and many more interesting statistics that can help you achieve your digital presence and goals.

Website Security

Website security is critical in ensuring that your website is safe from hackers and malicious attacks. There are many tools that provide website security, however at Artcop Digital Marketing, we provide security support to ensure that you are safe and your website does not experience down-times.

Next Steps

Before you contact us, you need to ensure that you have the following details to enable us assist you faster and more efficiently.

Company Logo

• Ensure that you have your company logo handy in a high resolution format. This is the logo that we will need to develop your website with.

Images

• Ensure that you have all the images you need for your website handy. The images represents your brand and as such, they must be of high resolution. Avoid downloading pictures from the internet and try to get your own pictures.

Content

• This includes all the relevant content that you may will need for your website such as about us, services and other relevant content. We can also assist with content and you can indicate in the box below if you need help with content.

Contact Details

• Here you can provide us with all the relevant contact details you require on your website such as phone numbers, address and links to your social media platforms. You should also provide preferred email details for your new email addresses.

Product Information

• For your eCommerce website, we will need key product information such as prices and pictures as well as other relevant information that will enable us design your page professionally.